How to encourage more online purchases

For anyone who runs an online store, there’s always the issue of encouraging repeat business in the wake of growing competition. Some products you offer may only ever be needed once but what about for the ones that can be bought over and over again? You have to work at encouraging more online purchases and repeat business. But how?

Here’s an easy tip that is backed up by one of our clients:

Are your phone manners costing you sales?

Many businesses that have websites, rely on their telephone number for leads and sales.

Sure enough, there’s an email contact form in almost all cases but telephone calls lead the way in response times.

You’ve invested in SEO, gotten great rankings and exposure in search engine results, customers are finding your website and your phone number, ready to buy… and then you blow it by showing poor phone manners. It’s heartbreaking, isn’t it?

Google Shopping – the next wave in Comparison Shopping

We’re all used to seeing comparison shopping sites pop up in results when searching for products either by brand name, model number or type. They present a great way to compare pricing before you buy and in many cases, the price difference can be staggering! The savings are there for all to have but sometimes it can be a bit daunting choosing a comparison site as there are so many available.

What if you could do that within Google itself and not have to bother about any other comparison site?

Well now you can. With Google Shopping.