Author: Alex Petrovic
28 Jun How to encourage more online purchases
For anyone who runs an online store, there's always the issue of encouraging repeat business in the wake of growing competition. Some products you offer may only ever be needed once but what about for the ones that can be bought over and over again? You have to work at encouraging more online purchases and repeat business. But how? Here's an easy tip that is backed up by one of our clients: WhiterSmile.com.au16 Jun Are your phone manners costing you sales?
Many businesses that have websites, rely on their telephone number for leads and sales. Sure enough, there's an email contact form in almost all cases but telephone calls lead the way in response times. You've invested in SEO, gotten great rankings and exposure in search engine results, customers are finding your website and your phone number, ready to buy... and then you blow it by showing poor phone manners. It's heartbreaking, isn't it?11 May Google Shopping – the next wave in Comparison Shopping
We're all used to seeing comparison shopping sites pop up in results when searching for products either by brand name, model number or type. They present a great way to compare pricing before you buy and in many cases, the price difference can be staggering! The savings are there for all to have but sometimes it can be a bit daunting choosing a comparison site as there are so many available. What if you could do that within Google itself and not have to bother about any other comparison site? Well now you can. With Google Shopping.27 Apr 5 easy website content writing tips
I often get asked by my clients if they're able to write their own content for their website because they either want to feel more involved or they want to save on outsourcing costs for copywriting. Whatever the reason, I always encourage my clients to...
27 Apr When the going gets tough, what gets going?
In small business, it's almost always a hard road. Mounting costs, very tight budgets and insatiable desires to grow, expand and start making bigger profits. But it doesn't always have to be so hard. I mean, think about it. Often the only reason we're in a tight...
21 Apr 3 easy SEO things to do in the Easter break
What's that I hear you cry? "you want me to work on SEO during my hard earned Easter break?!" Yes, I do. In fact, it's a great time to do a bit of extra work on your website and SEO so you can bounce back from the...
06 Apr Using YouTube for your small business
You don't need to hire a professional film production company or even get a tv ad made up in order to use YouTube for your small business marketing efforts. All you need is Windows Movie Maker (comes with most computers running Windows), high quality images of...
04 Apr Google announces the +1 recommendation tool
In the upcoming weeks a significant change to the way people view Google search will occur. The addition of a +1 button on the right side of Google's search results will allow users to recommend web-page search results. According to Google’s official announcement 1+ is the...
02 Apr 123SEO is dedicated to small businesses
123SEO is dedicated to small businesses which is why our SEO campaigns are structured to be under $1000 and free from lock-in contracts. We provide upfront details about your campaign (you know exactly what you're paying for) and you get a nice detailed report at the...