The following is a feature article from Will Swayne, Managing Director at Marketing Results.
In the world of online marketing, there seems to be a constant buzz around “the Next Big Thing” – the next analytics tool, the next landing page template, the next social media strategy.
While many marketers (particularly those selling the Next Big Thing) would have you believe their new innovation is the magic bullet for solving all your marketing challenges, the underlying psychology of why people buy remains more or less constant.
Luckily, ever since Aaron Montgomery Ward launched the first mail-order catalogue in 1872, marketers have expended a ton of time and money testing what works and what doesn’t, when it comes to compelling people to buy or enquire.
Even though the marketing media might have changed, the lessons remain valid today.