What Form Of Backlink Provides The Most Quality - 123SEO
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23 May What Form Of Backlink Provides The Most Quality

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Thanks Martin Evans for the question on the 123SEO Google Plus Page.
“Since the penguin and panda updates, what form of backlink provides the most quality? blogs? articles? press releases?”

In a post penguin world there has been lots of speculation about what forms of linking are effective. We put the question to some of the team members and here are the responses:

Evil Penguin Hates Dodgy Links


Bill: I think these days (especially after Penguin), a link is most valuable when it is viewed as natural (organic) by Google. One method is to come up with content that is link worthy and socially acceptable. As we all know these are the best links.

Technically, all of those [Blogs, Articles, Press Releases] will provide value, it’s about the source and context. A press release on Newsmaker.com.au would be worthwhile and provides more than just a link benefit. I’ve seen it get picked up in Google News a lot so there’s a readership value too. It comes down to website rep and cred. Same with directories and blogs and so on.

Chris: The obvious white hat answer is going to be, building good content will lead to great links. This is still going to be hard for some people. In terms of where you get your links, nothing has really changed, you can still get links from blogs, articles and press releases but should focus on more authoritative sources. Frankly, links from spammy sites have been a waste of resources for a while. Long term focus on getting quality links and engaging on social is going to ensure much more stability for your businesses, anything else will become un-sustainable and result in sites disappearing from results.


Perhaps not the nice easy answers people might have been hoping for, but the best way to build links is, was and will continue to be building interesting and useful content. In the mean time, here are some tips on how to stop your links looking spammy:

  1. Don’t use sitewide footer links
  2. Don’t get links on pages with 100+ other links
  3. Don’t use the same anchor text for every link
  4. Don’t use link exchanges
  5. Don’t use forum and comment spam
It’s not a guide to building links, but could help you avoid a penalty in the long run.

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  • Dewaldt Huysamen
    Posted at 12:29h, 23 May Reply

    Hi I agree but it is not a penalty but devalue of existing links.

    • Chris Butterworth
      Posted at 23:17h, 23 May Reply

      Didn’t say it was a penalty. But regardless, avoiding bad links would be a good idea. If you need convincing, read this: 

      • Dewaldt Huysamen
        Posted at 12:37h, 24 May Reply

        I agree, always has been bad idea, penguin has always been there difference is where it used to be a team that yes in that case penalised your site, now it is a algo (look some people can still say penalise and maybe it is but yeah).

        Listen to this Q&A :-)https://s3.amazonaws.com/halo18-podcast/03+Halo18.com+Podcast+-+Episode+3.mp3

  • Martin Evans
    Posted at 09:32h, 25 May Reply

    Thanks for the answers to my question, I knew there would be no specific “this is the best backlink” answer, but these have all helped.

    • Chris Butterworth
      Posted at 05:28h, 28 May Reply

      Thanks for asking. It’s a long standing question that will be around for a while I suspect. One thing we didn’t mention, that’s relatively new is the influence of social signals on ranking. This is going to have a far bigger impact on search in the long run. But that’s probably not new to your either. 

  • James Norquay
    Posted at 05:50h, 29 May Reply

    The best form of link comes from when you create something great for example a piece of research which is hosted on your website, then this piece of research is picked up by news websites and or education, government institutions or if you are very lucky even a .mil source will pick up the content (very rare). The same methodology can be used across various methods of content creation, I mean look at the infographics which have been made in the past which have been picked up by news websites example: 

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