10 Things Old School Direct Mail Can Teach You About Online Conversion

December 20, 2011Posted inGeneral

 The following is a feature article from Will Swayne, Managing Director at Marketing Results.

 

In the world of online marketing, there seems to be a constant buzz around “the Next Big Thing” – the next analytics tool, the next landing page template, the next social media strategy.

While many marketers (particularly those selling the Next Big Thing) would have you believe their new innovation is the magic bullet for solving all your marketing challenges, the underlying psychology of why people buy remains more or less constant.

Luckily, ever since Aaron Montgomery Ward launched the first mail-order catalogue in 1872, marketers have expended a ton of time and money testing what works and what doesn’t, when it comes to compelling people to buy or enquire.

Even though the marketing media might have changed, the lessons remain valid today.

2011 is winding down, but you shouldn’t!

October 27, 2011Posted inGeneral, SEO News

As 2011 draws to a close, many businesses will naturally start slowing down due to the seasonal demand for their products and services.

Since business activity is much lower in terms of sales, business owners often tend to tighten their grip on their purse strings, in particular marketing budgets.

We’re here to tell you that it’s actually a time to ramp up your marketing and promotion efforts or at the very least, keep them at the same level – just don’t reduce or drop it altogether!

How to encourage more online purchases

June 28, 2011Posted inE-commerce

For anyone who runs an online store, there’s always the issue of encouraging repeat business in the wake of growing competition. Some products you offer may only ever be needed once but what about for the ones that can be bought over and over again? You have to work at encouraging more online purchases and repeat business. But how?

Here’s an easy tip that is backed up by one of our clients: WhiterSmile.com.au

Are your phone manners costing you sales?

June 16, 2011Posted inGeneral

Many businesses that have websites, rely on their telephone number for leads and sales.

Sure enough, there’s an email contact form in almost all cases but telephone calls lead the way in response times.

You’ve invested in SEO, gotten great rankings and exposure in search engine results, customers are finding your website and your phone number, ready to buy… and then you blow it by showing poor phone manners. It’s heartbreaking, isn’t it?

Google Shopping – the next wave in Comparison Shopping

May 11, 2011Posted inE-commerce, SEO News

We’re all used to seeing comparison shopping sites pop up in results when searching for products either by brand name, model number or type. They present a great way to compare pricing before you buy and in many cases, the price difference can be staggering! The savings are there for all to have but sometimes it can be a bit daunting choosing a comparison site as there are so many available.

What if you could do that within Google itself and not have to bother about any other comparison site?

Well now you can. With Google Shopping.