Archive: April 2012
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The Passion Project Superfoods Store
Posted in April 27 2012
Passion Project’s aim is to make drinks with a purpose. Their passion is to change the way you drink forever!
Vitamins+Water supply your body with the additional supplementation that you need to be healthy. Read More
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Portable Displays Australia: Get Your Brand Noticed
Posted in April 27 2012
Portable Displays Australia provides bright, colorful displays and exhibition systems that are attention grabbing to pull in customers. Their displays and stands are easy to assemble, light weight, and portable.
They offer an array of retractable banner stands, portable booths, display boards and brochure holders as well as promotional flags. The design and portability of the displays make setting up and taking down your display a breeze. You will be set up and ready to go in no time! Vinyl Banners and A frame displays with eye catching graphics are sure to be crowd pleasing. If you need some extra help with designing artwork for your displays, their experienced graphic designers can lend a hand. For a reasonable fixed price and a quick turn around time, they can design a stunning display that you will love. Portable Displays Australia stands behind all of their displays with a lifetime warranty so you will have the peace of mind that your display will last for years to come.
Every month Portable Displays Australia offer monthly specials listed on their website and they deliver nationwide. They have been in business since 2000 and only use quality products for their displays. Specializing in trade show and corporate events, receptions and conference, their expertise will get your display noticed!
You can reach Portable Displays Australia anytime online at www.pdadisplays.com.au or by calling 1 300 767 904 to speak with one of their friendly, knowledgeable customer service representatives. Be sure to ask about the low rates on monthly specials.
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Idealpos Leads the Way in Point of Sale Software!
Posted in April 27 2012
Idealpos offers software and terminals to make point of sale checkout more convenient for the customer and employees. POS software was designed with busy bars, restaurants and retail in mind. You can run the software on virtually any laptop or desktop computer or use a touch screen POS terminal. Read More
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Improve Your Physical & Spiritual Well-Being In a weekend!
Posted in April 27 2012
Billabong Retreat is a magical, spiritual wonderland full of Australian native flora and fauna, located just fifty minutes from Sydney near the Blue Mountains & Hawkesbury areas!
Weekend and two day wellness relaxation retreats feature yoga and meditation that is the key to finding inner peace and tranquility. Read More
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Reshape Your Body & Your Life With Amino Z!
Posted in April 27 2012
Amino Z offers you the opportunity to reshape your body and to change your life using professional and award winning online personal trainers. By implementing nutritional, cardiovascular & resistance training techniques that are tailored specifically for you by your own online coach, you will be able to reach your weight loss goals. Read More
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Why Small Businesses Should Love SEO: 3 Quick SEO Tips
Posted in April 25 2012
Small businesses should love SEO. If you own a website for your business, chances are at some stage you’ve wondered ‘Why can’t I find my site on Google’. Or if you can find it, ‘Why is my website so far down the results’. It can be frustrating having paid for a beautiful website only to find no one is using it.
SEO (Search Engine Optimization) is the process behind getting your site higher up the page on search engine results and encouraging people to use it. Unlike other marketing methods, SEO is a long term tactic that lets you see results (customers) long after the work has stopped.
If you want to get started improving your website and getting a boost on search engines there are 3 simple things you can do:
#1 Optimize Page Titles
The page title is in the <head> and has <title></title> around it (if you use a Content Management System you probably won’t need to change any HTML). Titles appear in the tab of your browser and in search results.
When Writing a <title> you should describe the page content, what you want users to do once they get there and who you are. Don’t be afraid to play with your titles, but try sticking to this basic outline. We also recommend you check out this awesome keyword preview tool, if for no other reason than to confuse your friends and family.
For more information on title tag best practices you can read this article on SEOmoz.
#2 Say Something Interesting
In order for Google and other search engines to find your site and display it in results you need something on your website to read. If your page has lots of images but no text, search engines won’t know what your website is about. This can easily be solved by writing a description of what’s on the page. For example, if you’re selling beer and have lots of photos of the different varieties, it would be worth while explaining a bit about them on the page.
Eg:
- Crisp Golden Ale Delivered To Your Door -
If you like beer you’ll love this delicious sample from Bobs Beers. A light, crisp, golden ale, you can buy from us online, and avoid going to the shops. With fast, FREE delivery, sipping a cool one has never been so easy. Checkout some of our other artisan beers in our shop.By including this kind of text you’re letting search engines (and humans) know the page is about beer. You’re also letting them know what they should do whilst there on the page.
A few tips for writing some descriptive text are:
- Try and include the category of your product and terms related to it
- Include some words like buy online, for sale, delivered. These help people find you when they are looking to buy
- Tell people what to do. Once on your page they need to know what to do next. For example: “Add To Cart”, “Order Now”, “Call Us Today”
#3 Likes and Links
One of the most important aspects of SEO is other people liking and linking to your website. This might sound simple but it is often one of the more challenging tasks. The best way to achieve this is to create good content on your website. Once you have good content people are more likely to share it with friends, family and co-workers.
Having said this, there are a few less scrupulous methods of link building that you should watch out for:
- Paid Links: Outlawed by Google, if you get caught you could be facing a penalty, leaving you bottom of the results
- Directories: Some websites let you post a link for free, but this method often results in low quality links, taking a long time to implement and running the risk of penalization by search engines.
- Blog networks: A favourite of less thorough SEO companies, Google is catching up with this tactic and devaluing the links, costing small businesses time, money and customers.
Getting It Right
Getting your websites SEO right can take time, but the effects last much longer than traditional marketing. Not only that but the people who find you though online search are more likely to buy from you. Investing time in promoting your website is a great way to increase business whilst reducing costs over time.
What do you need to change on your site? Tell us on our Google Plus Page.
References
- Google: Some Links Are Bad – Paid Links http://goo.gl/y4zNc
- SEOmoz: Title Tag – Best Practises For Search Engine Optimization - http://www.seomoz.org/learn-seo/title-tag
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Does your website have sitemaps?
Posted in April 25 2012
One of the many issues we cover when we analyse websites of our new clients is the presence of sitemaps.
Sitemaps come in 2 different formats, HTML (which users and search engine spiders can see) and XML (which is purely for search engine spiders).
Their purpose is to provide an overview of all pages across your website. The HTML version has the added advantage of giving your website visitors another means of accessing pages on your site and when you set it up correctly, it creates a great user experience (something Google really loves!).
Some websites have only the HTML version, some only have the XML version but many don’t have either! So what do yo do?
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Keyword Research – the base of your SEO campaign
Posted in April 24 2012
When starting out with any SEO campaign, you need to do your keyword research.
Knowing the traffic volume for your target keywords will help you structure an SEO campaign that is geared for profitability from the start.
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Capital Design Works
Posted in April 13 2012
Capital Design Works combines tradition and technology to produce the finest poker machine bases, gaming stools, furniture and joinery in Sydney! Poker machine bases made from only top notch materials, constructed with new and established methods that set them apart from the competition. Read More
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Need a Carpet Cleaner in Sydney?
Posted in April 13 2012
Founded in 1923, Carpet Cleaners performs comprehensive rug, carpet, lounge and emergency cleaning repair and restoration. They feature 6 locations in Sydney; St. George Sutherland, Parramatta, Eastern Suburbs, Inner City, Pymble, and Inner West. Read More